NewsletterLab

LIVE
Learn & Launch Workshop
4 Sessions in 2 Weeks

    NewsletterLab is designed to establish new and improve existing newsletters, by simplifying the set up, process, purpose, and strategy by presenting guidance from idea to implementation.

    Infrastructure & Design: Tools and Resources

    What's necessary to effectively connect and communicate with customers, fans, or followers? It doesn't have to be complex. We focus on simple setup of software and design which is key to enable your consistent sending success. We'll break down the structure, introduce cool (and inexpensive) tools, and insights to what works from your platform to the readers inbox.

    Content Strategy, Creation and Curation Process

    Embracing the creative aspect of a newsletter is critical to an effective process. The, "I don't know what to write, or have the time to do it" excuses are out the window with these lessons. We focus on leaning into your workflow, finding what works for you and nailing a process to create, curate, and offer your audience valuable content that they look forward to engaging with.

    Audience Development: Growth and Engagement Partnerships

    But I don't have any customers, fans, or followers... There are 3.2 BILLION internet users worldwide, yes you do. You just need to find them. We discuss not just how to get new subscribers but how to immediately connect with them, learn from them, and keep connected by offering consistent value.

    Revenue Strategies

    Earn on the side, start a business, or sell more, email is the greatest ROI for online creators and there are more ways than ever before to exchange value on the internet, dollars for products and services that you can offer. We review:
    Digital Information Products and ServicesSponsorship & Events eCommerce & Affilliates

    The newsletter has become this magical vehicle to expand my curiosity, develop my storytelling abilities, and test different digital business models.

    I’m in awe of the opportunities that something as simple as email can unlock for the entrepreneurially-minded, irrespective of age, technical level, and funding (or lack thereof) format, timing, tools and design.

    Anchoring your digital communication strategy in email persists as the most reliable and cost-effective method for capturing and communicating with an audience online.

    The email newsletter enables direct control over how to reach an audience you own. This is an audience with whom you can establish a deeper relationship through consistent, repeated interactions that build consumption habits.


    Using work email is expected to increase 25% while personal email is set to increase 20%.

    Offering a one-to-one relationship with the readers an intimate and controlled space, the newsletter’s tone, photos, frequency and topics of choice is something they chose to receive, making it a friction-free experience.

    It's the best communication tool you have. And it's built upon the one internet platform that, unlike all the rest, never lets you down.

    Email is the only truly reliable media that exists. With Twitter, you tweet something out, you might miss it. Facebook might change their algorithm. You never know who will see what. Instagram was fairly linear, now they’re using algorithms. People are siloed on Facebook, Twitter. They don’t venture out to home pages as much as they used to.

    As a consumer, if you want to be sure to know about something, email is pretty much the only way.

    Workshop Curriculum

    Infrastructure & Design: Tools and Resources
    Content Strategy, Creation and Curation Process

    Audience Development: Growth and Engagement Partnerships

    Revenue Strategies

    There are several options for participating in NewsletterLab

    1) Just the Course ($100)
    New resources delivered daily via email (M-F) including:
    -Training videos
    -Templates
    -Exercises
    -Case studies
    -Live workshop replays

    2) Workshop + Community Coaching ($250) - LIMITED

    You'll get the same resources as above but be admitted into the private Slack Group for one-on-one coaching and community feedback.


    I will be in here daily, answering questions, providing guidance and offering additional resources and live workshops.

    The first 10 members to join to Community Coach tier will get a BONUS 1-on-1 session with me and be featured to our own audience. So if you want to claim one of those spots, be sure to sign up as soon as you can.


    Includes Lifetime Access to the NEW: NewsletterLab Community